It is essential for every SEO company and SEO consultant to know
and learn every possible strategy in search engine optimisation. It is a
known fact that there are many aspects of search engine optimisation,
from editing your website content to building your links outside of your
website. While doing these you have to consider two factors or should
we say visitors that will go through your website. The first visitor is
of course your human visitors; it is because of the public in general
that your online business exists. This is further the reason why you
should create a website that is aesthetically presentable and designed
in such a way that the visitors will be convinced on your websites' and
company's reliability. This is where your website design abilities
should come into play, because human visitors basically look for two
elements in a website that is aesthetics and usability. The former
pertains to the outlook or overall design, here your visitors may
immediately appreciate your website or they may immediately reject your
website. This includes the content of your website, it is not only the
design that should be taken into consideration but part of it will also
form the texts in the website. This gives a good opportunity for your
website to convince the visitors to avail of your products or services.
The other factor that human visitors will be looking for is your
websites' usability, this means that your website must have valid links
and forms, so that the website will be utilised to the fullest by your
website visitors. This means that you have to avoid creating broken
links or invalid links and forms.
The second type of visitors would be the search engine agents or commonly known as spiders, SEO companies and SEO consultants pay particularly great focus on this type of visitor due to the fact that these are the one's determining your websites' page ranking and SERP ranking. The search engines will release website crawlers or spiders to gather data from different websites online and whatever data will be gathered will then be returned to the search engine for processing, it is here that the search engines will process the data for proper ranking. Thus SEO consultants and SEO companies utilises strategies that will help ease the gathering of data by the spiders. One way to do this is to make a site map page which will help the spiders locate the different pages contained within your website.
A website that caters to these two types of visitors will create and ensure a constant flow of traffic going into your website.
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The second type of visitors would be the search engine agents or commonly known as spiders, SEO companies and SEO consultants pay particularly great focus on this type of visitor due to the fact that these are the one's determining your websites' page ranking and SERP ranking. The search engines will release website crawlers or spiders to gather data from different websites online and whatever data will be gathered will then be returned to the search engine for processing, it is here that the search engines will process the data for proper ranking. Thus SEO consultants and SEO companies utilises strategies that will help ease the gathering of data by the spiders. One way to do this is to make a site map page which will help the spiders locate the different pages contained within your website.
A website that caters to these two types of visitors will create and ensure a constant flow of traffic going into your website.
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