الثلاثاء، 7 فبراير 2012

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الاثنين، 6 فبراير 2012

Generating Website Traffic

To get sales of your product or subscribers to your service or newsletter, then you need to get traffic, as without traffic you will not get either.
Yet generating website traffic is one of the hardest things to do, sure you may get lucky and invent the next Facebook or Twitter, but for the vast amount of websites then getting traffic is not easy. Indeed a lot of people who build their own websites struggle just to get their sites indexed in Google.
If generating traffic was easy we would all be Internet millionaires!
So if you have a website, or want to start one then how do you go about getting traffic?
Well there are two ways in which to do this, buy it or carry out Search Engine Optimisation (SEO) in order to gain free traffic.
Buying traffic can bring goods results if your site converts its sales well, but can cost you dearly if it does not. There are various forms of what we can class as "Paid" traffic, from buying banner ad space on other sites through to using Pay Per Click (PPC) ads. Depending on how much you are prepared to spend then using paid traffic can bring in lots of traffic fast, but it is only the PPC traffic that is likely to be targeted and result in sales. Avoid buying in offers of 10,000 visitors for $20 etc. as you have no idea of where these visitors are being generated from, and you may find that major search engines actually mark your site down as a result of this traffic.
SEO is the best way to generate large volumes of free, targeted traffic that will keep coming to your website month after month, long after your PPC campaigns have ended.
SEO takes a lot of skill due to the large number of factors involved in relation to your websites on page and off page optimisation, and in addition the search engines are always changing their ranking algorithms, which means the factors involved in SEO are also ever-changing.
If you have built your own website then there is quite a bit you can carry out yourself, however if you are considering getting a website built by a web development company then it is worth looking at what SEO services they offer in order to help you generate long-term free traffic. A good web design company may not offer the Search Engine Optimisation services that a web development company does.
The first may help you just design your site, whilst the latter designs it and then helps generate traffic to it, and traffic is key to making sales.
Generating off page traffic can involve a very wide variety of activities from blog posting, posting on related forums, article promotion, press releases, ezine articles, and newsletters to name but a few.
Bad traffic generation methods to be avoided are banner exchanges - you have no idea where your banner is being displayed, link farms, bulk traffic purchases, and buying in poor quality back links, all of which can negatively affect your site's popularity.
So consider these factors carefully when choosing how to generate traffic to your site, and ideally consult a web development expert in traffic generation and SEO.
TME Solutions provide Web Design in Kent, and aid clients with various methods of generating website traffic throughout the site launch and development process.
Article Source: http://EzineArticles.com/?expert=Andrew_Mollison
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Lead Generation Techniques For Online Business

When it comes to lead generation techniques, there will be marked differences between industries and businesses, but the fundamental concept remains the same: you need market exposure to gain traffic, targeted traffic to increase lead generation, and effective lead generation tactics to convert more sales. The difficulties lie in utilising effective tactics that will ensure your business gains success in the long term as well as in the short term.
First of all, market exposure. What do I mean by market exposure? I mean how widely available your business is, whether online or offline. When customers are looking for a particular product or service, these days they usually go online and Google it. So you need to take advantage of the many online resources at your disposal so that your business is easily found on multiple platforms. Here are some online resources you can utilise to make your business more exposed in its market:
• Online directories - these can be both free and paid
• Social media - Facebook and Twitter in particular are seeing massive success when utilised as business tools
• A business website - so that your customers have somewhere to be directed to when they search for you
The more ways in which your business is exposed, the more potential it has to be seen by a greater number of people. Then you have to utilise targeted customer-generating tactics, which leads us to:
Traffic. Now that your business is on as many platforms as possible, you have to apply rules and techniques that will target and draw in specific groups of people. Eye-catching slogans and enticing advertising tactics work well here but online, you can also use other methods including search engine optimisation (SEO), search engine marketing (SEM), and minisite development. SEO tactics are engineered to position your website or other business pages among the first rankings of Google's (and other popular search engine's) organic search results. SEO functions by using keyword analysis to determine which phrases will rank your sites higher in these results. SEO is also a free online tool! SEM works in the same way, however, SEM is a paid online traffic tool. Minisites are often used for traffic generating purposes because you can use them to target niche audiences. You can create a minisite that feeds to your major website, that also focuses on a more specialised product or service to cater for specific needs. These sites can also be optimised in search engines; the more sites you have optimised in search engines, the more likely you are to target and attract your audience. You are also more likely to hold the attention of your visitors with compelling website design that aligns with your brand
Generating leads is the next step to gaining a sale. Your product message needs to be strong enough to not only spark interest, but also hold that interest enough that your prospects will want to find out more. If your traffic generating tactics have been successful, your leads will be interested in what you have to offer and therefore more likely to submit an enquiry. You can use lead generation techniques such as opt-ins, special offers, discounts, and more traditional methods such as cold calling, if the need arises. When you've generated leads, not all of them will be 'ready to buy' - also known as qualified leads. This does not mean that you should let those leads go cold. Lead nurturing is a very important element of lead generation techniques, as a large percentage of sales come from previous leads. Keeping in contact with these leads, giving them regular updates and valuable information allows them to remain informed so that when they are ready to buy, they already have a relationship with your business. Effective lead nurturing and fostering strong client relationships is what leads to increased sales conversion.
It is also essential that you make it very easy for customers to make a sale. The more difficult it is to access your products and services, the more likely visitors are to leave your site. E-commerce and m-commerce are excellent ways to facilitate easy online transactions. If you have successfully captured visitor attention with maximised market exposure, targeted traffic tactics, and compelling lead generation techniques, making a sale will be far easier.
These four elements are all critical for effective marketing and business success. Lead generation techniques form an integral part of this process and will determine the success or failure of your marketing campaign.
If you need help finding lead generation techniques that will work for your business, don't hesitate to check out SOS Development. SOS Development specialises in modern marketing for sustainable business growth, with an emphasis on developing highly successful lead generation techniques. For advice, tips, and a superior marketing system, visit SOS Development.
This article was written by Tess Brinums, Marketing & PR Assistant at SOS Development, 2012. All Rights Reserved.
Article Source: http://EzineArticles.com/?expert=Tess_Brinums

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How to Increase Website Traffic and Leads In 30 Days

Traffic and leads are the lifeblood of an internet business. Without them, you'll fail online. In this article, I am going to cover some simple and effective ways to increase your website traffic and generate more leads to your business. Keep reading!
Lead generation is not as easy as the "Gurus" will tell you. In fact, you must conduct research for your chosen niche and target the right keywords if you wish to succeed. Generating the right kind of leads if crucial for your business.
Here are some simple steps for you to follow:
1. Start writing articles. Article marketing is the most powerful way to build a business online. Aside from paid advertising, this method is free to use and very targeted. In fact, your articles will do much more than just drive traffic and leads to your business. Articles enable you to build a relationship with your prospects and gain their trust. Surely you will be able to get more leads if you can gain the trust and love of your target audience.
Writing articles will increase your online exposure. If you think article writing is dead, you're wrong! Marketing articles is something that you can "set and forget." I mean it! I personally write 10-15 articles every day, and the benefits are amazing!
2. Forum marketing. If you have a lot of knowledge in your niche, you can easily help people with their problems. As a forum marketer, you will be able to post answers to the many forums, teaching people how to solve their problem. When someone has a question that they are dying to know the answer to, jump at the opportunity to answer it for them. You will be able to provide them with quick information and a link to your website. Following this simple formula can generate hundreds of leads to your business in the first week alone. Of course this will depend on your commitment level.
3. Use social media. Social website are becoming very powerful indeed! You can easily set up several profiles with the top social networking website online and spread the word about your product or service. The idea behind social sites is to be helpful. The more people you can help, the better your chances of getting massive leads to your business. Are you a social networking expert in the making?
4. Build back-links to your website. We all know the power of search engine rankings, but do you understand the difference between quality links and garbage links? Well, if you aren't sending high quality back-links to your website, you'll never get the traffic and leads your business needs to survive. Generate high quality leads to your business by linking high quality content pages to your personal website. This method will work wonders once it's set up.
By the way, do you want to learn how to generate more leads to your business and increase online conversions?
If so, I suggest that you check this out: generate more leads
Or, do you want a complete blueprint for starting a successful online business from scratch and driving real people to your website, while generating sales and leads?
If so, I suggest that you watch the free video here: start an info business
Article Source: http://EzineArticles.com/?expert=AJ_Simon

Article Source: http://EzineArticles.com/6841445

The Importance of Website Visitors

It is essential for every SEO company and SEO consultant to know and learn every possible strategy in search engine optimisation. It is a known fact that there are many aspects of search engine optimisation, from editing your website content to building your links outside of your website. While doing these you have to consider two factors or should we say visitors that will go through your website. The first visitor is of course your human visitors; it is because of the public in general that your online business exists. This is further the reason why you should create a website that is aesthetically presentable and designed in such a way that the visitors will be convinced on your websites' and company's reliability. This is where your website design abilities should come into play, because human visitors basically look for two elements in a website that is aesthetics and usability. The former pertains to the outlook or overall design, here your visitors may immediately appreciate your website or they may immediately reject your website. This includes the content of your website, it is not only the design that should be taken into consideration but part of it will also form the texts in the website. This gives a good opportunity for your website to convince the visitors to avail of your products or services. The other factor that human visitors will be looking for is your websites' usability, this means that your website must have valid links and forms, so that the website will be utilised to the fullest by your website visitors. This means that you have to avoid creating broken links or invalid links and forms.
The second type of visitors would be the search engine agents or commonly known as spiders, SEO companies and SEO consultants pay particularly great focus on this type of visitor due to the fact that these are the one's determining your websites' page ranking and SERP ranking. The search engines will release website crawlers or spiders to gather data from different websites online and whatever data will be gathered will then be returned to the search engine for processing, it is here that the search engines will process the data for proper ranking. Thus SEO consultants and SEO companies utilises strategies that will help ease the gathering of data by the spiders. One way to do this is to make a site map page which will help the spiders locate the different pages contained within your website.
A website that caters to these two types of visitors will create and ensure a constant flow of traffic going into your website.
Working as a Philippines SEO consultant, I am a local Baguio SEO
Article Source: http://EzineArticles.com/?expert=Vince_Lakbay

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How to Get More Traffic and Leads to Your Business

If you want to get more traffic and leads to your business, I suggest that you stop chasing the clicks and get them coming to you. To get more traffic to your business, you need to have a proven system in place. Now, I'm not talking about those products that claim instant riches. I'm talking about your own developed system. You need to test and track every traffic method you participate in. Then, you can have a better understanding of what works and what doesn't.
In this article, I am going to cover some proven traffic building techniques that I personally use every day to drive thousands of online users to my websites. Here's what you need to do in order to get more traffic and leads:
1. Research your target audience. The first step to the process is to find out who your target audience is. What do they need help with? How can you help them solve their problems? You need to figure out what people are purchasing online. That way, you will be able to more effectively target their needs. To get more traffic and leads, you need to think about what these people really want. Once you have conducted some basic research, you can move on to the next step.
2. Pick some targeted keywords. Now that you know who your target audience is, you'll need to target the keywords they use to find things on Google. To do this, I suggest that you use the Google keyword suggestion tool. You can find it by typing in the keyword "keyword suggestion tool." Now, conduct some basic research into the keywords these people would use.
3. Use article marketing. Write simple "how-to" articles to position yourself in-front of your potential prospects. Make sure that you use your target keyword in the article title, article body, and article conclusion. Also, you'll want to create a compelling call to action phrase at the end of the article. This will ensure that you get more traffic and leads to your business by increasing the amount of clicks that come through to your website.
4. Facebook marketing. Once you have created a unique article, I suggest that you use Facebook to promote your articles. This will make it easier to increase your exposure. Keep in mind that you will want to promote your articles at least once a day on this website. People like good content, give them the link to your article and let the content do its job. Surely you can get more traffic and leads if you follow these steps.
By the way, do you want to learn how to generate more leads to your business and increase online conversions?
If so, I suggest that you check this out: generate more leads
Or, do you want a complete blueprint for starting a successful online business from scratch and driving real people to your website, while generating sales and leads?
If so, I suggest that you watch the free video here: start an info business
Article Source: http://EzineArticles.com/?expert=AJ_Simon

Article Source: http://EzineArticles.com/6849955

Simple Ways to Increase Website Traffic and Leads

BetterWorldBooks.com
In this article, you will learn some simple ways to increase website traffic and leads to your business in a short amount of time. There are billions of people using the internet and this number will only go up with time. You are going to learn how to position yourself in-front of these people so that your business will generate more leads and sales.
Here's what you need to do today:
First of all, you will need to identify the people you will be targeting. You'll need to conduct some basic research and find out who your target audience is. It's kind of like owning a sandwich shop. If you know what types of sandwiches people like to eat, you'll have a better time selling to them. The same thing applies to your business. If you want more traffic and leads, you need to give these people what they want. Once you have an idea of what they want, you can deliver the product or service to them.
If I were just starting out with my internet business, I would be writing articles like crazy. You see, most people need to trust you before they will purchase from you. So, I would write articles that give these people an idea of what I am all about. If they like my style, they'll do business with me. If they do not like the way I do things, they'll leave. It's a win win situation. Why? Well, because there is no point in doing business with people who don't like you. The best way to increase traffic and leads to you business is to get the attention of the people who do like you. It's much easier to sell products to people who understand the value you have to offer them.
So, when you are writing your articles, I suggest that you focus most of your attention of providing simple tips for your potential customers to benefit from. Writing "how-to" articles is a perfect way to do this. Also, you will want your article title to be very compelling to the eye. The best way to increase website traffic is to have an awesome title.
Your article body should be short and simple. The easier it is for people to read your content, the better your chances are of generating traffic and leads to your business. Make sure to include many line breaks and give examples to your readers. For example, you will also want to target the keywords that your prospects use to find you online. Place these keywords in the title, article body, and conclusion. If you want to increase your click through rates to your website, leave the conclusion out of the article. This a simple technique that I have found to work very well.
Finally, you'll want to share your articles with lots of people. Use Facebook to spread the word about your articles. You'll be surprised at how well this works. Just include the link to your article in your Facebook post. Make sure that you tell people what the article is about. I hope you now have a better understanding of how your can increase website traffic and leads.
By the way, do you want to learn how to generate more leads to your business and increase online conversions?
If so, I suggest that you check this out: generate more leads
Or, do you want a complete blueprint for starting a successful online business from scratch and driving real people to your website, while generating sales and leads?
If so, I suggest that you watch the free video here: start an info business
Article Source: http://EzineArticles.com/?expert=AJ_Simon

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